Terms of Service

1. Definitions

• "Business," "Business Owner," or "you" (when used in Sections 3–4) — a company or individual who registers a MyLoyalink account to run a loyalty program.
• "End Customer" — an individual who enrolls in a Business’s loyalty program through MyLoyalink, typically via Apple Wallet or Google Wallet.
• "Platform" — the MyLoyalink website, dashboard, wallet pass technology, and related services.

2. Who Can Use MyLoyalink

MyLoyalink is available to Business Owners who register an account and to End Customers who participate in loyalty programs through Apple Wallet or Google Wallet. You must be at least 18 years old to create a Business account.

3. Business Owner Responsibilities

As a Business Owner, you are the party responsible for your End Customers’ personal information, and you agree to:

• Provide accurate business information during registration
• Manage and honor the loyalty rewards you offer to your End Customers
• Provide your End Customers with clear notice of how their information will be used, consistent with applicable law
• Respond to your End Customers’ requests to access, correct, or delete their personal information in a timely manner, using the tools available in your dashboard
• Comply with all privacy, consumer protection, and other laws applicable to your business and to the location of your End Customers
• Keep your account credentials secure
• Enter into and comply with MyLoyalink’s Data Processing Addendum, which governs how MyLoyalink handles your End Customers’ personal information on your behalf and is incorporated into these Terms by reference

If MyLoyalink receives a data request directly from one of your End Customers, we may forward it to you or, if you are unresponsive for 30 days or your account is no longer active, act on your behalf to fulfill your obligations, as described in our Privacy Policy and Data Processing Addendum.

4. End Customer Terms

By enrolling in a loyalty program through MyLoyalink, you agree that your visit and transaction data may be used to calculate and issue stamps and rewards as defined by the participating Business. Your relationship for purposes of your personal information is with that Business — see our Privacy Policy for details on who is responsible for your data and how to exercise your rights.

5. Prohibited Use and Platform Availability

You may not use MyLoyalink to:

• Engage in fraudulent activity or misrepresent your business
• Manipulate stamps or rewards through unauthorized means
• Violate any applicable laws or third-party rights

MyLoyalink strives to maintain platform uptime but does not guarantee uninterrupted service. We reserve the right to modify, suspend, or discontinue features at any time with reasonable notice, and to suspend or terminate accounts that violate these Terms.

6. Intellectual Property

MyLoyalink retains all rights to the Platform, including its software, design, and branding. Business Owners retain ownership of their own business content, branding, and customer data uploaded to the Platform, subject to the license needed for MyLoyalink to provide the service.

7. Limitation of Liability

To the extent permitted by law, MyLoyalink is not liable for indirect, incidental, or consequential damages arising from the use of our Platform.

8. Governing Law

These Terms are governed by the laws of the United States, without regard to its conflict-of-law principles, unless otherwise required by mandatory local consumer protection law applicable to you.

9. Changes to These Terms

We may update these Terms from time to time. We will notify users of significant changes via email or a notice on the Platform.

10. Contact

For questions about these Terms, contact us at info@myloyalink.com.